foundations
Brand
Community Wolf is not an app. It is safety data infrastructure. The mark, the name usage and the misuse rules all hold that register.
Read the full specAnchor
Every brand decision traces back to this. Keep it nearby when writing copy or placing the mark.
Community Wolf is building the foundational data and intelligence layer required to predict, model and understand criminal activity.
Name usage
Canonical forms for first and subsequent mentions. UK English throughout — licence, organisation, colour, centre, authorise.
- First mention on a surfaceCommunity WolfCW · ComWolf · TCW · wolf
- Subsequent mentionsWolfcommunity-wolf · CWolf
- Legal entityCommunity Wolf LimitedCommunity Wolf Ltd. · CW Ltd
- Product namesNamola · Outpost · Safety Intelligence APIWolf Safety API · CW Namola
Clear space
Nothing enters the invisible zone around the mark — no text, no other logos, no UI chrome. Measure X from the visual bounding box, not the file canvas.
- Wordmarkcap-height
- Mark alone0.5 × mark-height
- Horizontal lockupcap-height
- Stacked lockup0.5 × mark-height
Variant package
A complete brand pass delivers every variant below. File naming convention: wolf-{element}-{colour}-{size?}.{ext}.
- MarkSVG + PNGFavicon, app icon, social avatar, inline UI.
- WordmarkSVGHeaders, footers, medium-scale type-only placements.
- Horizontal lockupSVGPrimary marketing and email signature usage.
- Stacked lockupSVGVertical or square contexts — business cards, social headers.
- Mono-blackSVGAny light neutral or white background.
- Mono-whiteSVGDark neutrals, brand green, photography.
- Mono-greenSVGLight backgrounds when colour is appropriate.
Misuse — eight hard rules
Most apply to any brand mark. All apply to Wolf's. If a placement breaks one of these, it is rejected.
- Don't stretchAlways uniform scale — never squash or widen.
- Don't recolourOnly mono-black, mono-white, mono-green.
- Don't add effectsNo drop shadow, glow, bevel, outline, gradient.
- Don't rotateHorizontal baseline always. Stacked is vertical by design, not rotated.
- Don't outlineThe mark is a solid shape. Stroke-only rebuilds are not permitted.
- Don't cropNever clip the mark. Always the full bounding box.
- Don't recreateUse the provided vector files. Never trace or rebuild.
- Don't animate internalsThe mark can fade, scale, translate. Morphing its silhouette is misuse.
Current state
The v0.2 package is provisional. A formal designer pass will deliver production assets against the rules above.
- 01No SVG master for the wordmark — only a raster PNG.
- 02No mark-alone variant exists. Current Wolf icon is code-drawn decoration.
- 03OG image lives on Cloudinary. Moving to public/og-image.png is a migration task.